With globalization in full swing and China and India securing their role as
international economic powerhouses, a corporate version of wanderlust is on the
rise. And the new expatriates are increasingly young, female and single.
Relocation opportunities are rising and companies around the world are
becoming more adept at filling positions by drawing from a global workforce,
according to new research by relocation consulting firms.
Motivated by a need to
cut costs, fill temporary shortages and make expat lifestyles more appealing to
employees, companies have reduced the traditional overseas tour of duty to less
than a year. The average used to be between three and five years.
Such changes are in part aimed at nurturing talented female managers. Shorter
stints that take less of a toll on the family allow women in particular to gain
international experience they would otherwise have passed up, says Sue Evens, a
director at Cartus Consulting.
“If half your workforce is women,” Evens says, “that is the talent base you
will need to grow your people from.”
Cartus’ “Emerging Trends in Global Mobility” report showed a changing dynamic
in the types of overseas assignments since the survey was last conducted three
years ago. As of 2007, 56 per- cent of the overseas workforce is under age 40,
and the expats are increasingly single (43 percent) and female (21 percent).
That last figure is up from around 15 percent in 2004, according to Cartus.
In China, where talent shortages have given women more overseas
opportunities, 28 percent are female.
“The face of the transferee has changed,” says Brenda H. Fender, director of
global initiatives for Washington-based Worldwide ERC, a relocation consulting
firm. “It’s not just Anglo and male. It’s all people from all
countries—lower-level professionals and not just top-level people. Companies are
going after specific skill sets.”
Today, the U.S. is the most common destination to send employees; within the
next three years, China will become the top relocation destination, Evens says.
Likewise, India is also emerging as a relocation destination.
Earlier this
year, David Hickman, a solutions and alliances manager at Infosys, temporarily
moved with his wife and two young children from Dallas to Bangalore, where the
outsourcing company is based.
The three-month move was voluntary, and Hickman believes it will help him
better understand the way Infosys operates. He also thinks the move endeared him
to his Indian colleagues.
“I got a real feel for company culture and a great appreciation for how our
company has grown up,” he says.
Perhaps most striking, both Evens and Fender say, is that global relocation
activity has picked up everywhere. It’s not just U.S. companies sending
Americans abroad. Companies surveyed by Cartus reported sending employees to 51
destinations, a 71 percent increase from just three years ago.
“There is just an increase in [relocation] activity globally,” Fender says.
“And I think it’s due in part to the global competition for talent.”
—Jeremy Smerd