“Here’s a guy that has had to work his way into the NFL through the CFL and NFL Europe with tryouts and video clips, and now he’s kicked his team into the Super Bowl,” Workblast chief executive Nick Murphy said in a statement. “Lawrence is a tremendous competitor and a great role model.”

Tynes recently catapulted to stardom as the foot behind the 47-yard field goal that won the Giants their ticket to the Super Bowl in overtime on a January 20 game against the Green Bay Packers. He’s also known for missing the two field goals before the winning kick, earning him a harsh reproof from Giants Coach Tom Coughlin.

The 6”1, 202 lb.-NFL star has received dozens of media requests for interviews, after the now infamous NFC game that will put the Giants in the Super Bowl for the first time in more than five years. Tynes, 29, even landed a spot on The Late Show With David Letterman.

Workblast, which launched last year, uses specialized technology to allow employers to search, screen and hire candidates via on-demand video resumes and portfolios.

Tynes, a native of Scotland, has been playing for the New York Giants since 2004. Previously he played for the Kansas City Chiefs and for the Ottawa Renegades in Canada and the Scottish Claymores in Scotland.

Filed by Pamela Appea of Crain’s New York Business, a sister publication of Workforce Management. To comment, e-mail editors@workforce.com.