Flush with a fresh $10 million capital infusion, SilkRoad Technology is
laying the groundwork for an initial public offering while improving its product
line and expanding its markets.
“We have big plans for the company in the not-so-distant future,” said Andrew
Filipowski, SilkRoad’s chairman and CEO.SilkRoad, a provider of Web-based
talent management software, has raised about $33 million in total seed
money.
Filipowski said he expects to grow the company’s sales team from 60 to 75
within the next two months. The new hires will primarily focus on strengthening
SilkRoad’s presence in the West—California, Washington state, Denver and New
Mexico are on the radar screen.
The company is also eyeing international markets, such as Brazil, Argentina
and Singapore. SilkRoad is already active in several European markets, including
England and Germany, but wants to expand its international footprint because it
believes the demand for talent management tools is on the rise overseas.
Product development is also an important goal for SilkRoad, which is best
known for its onboarding platform, RedCarpet.
Filipowski said there are plans to enhance existing software lines as well as
to introduce new products. He declined to provide specifics, but said the
company is taking a look at software that addresses important HR issues, such as
affirmative action and litigation support.
SilkRoad’s new product development projects—and international expansion
efforts—are part of a broader strategic plan to go public in about a year,
Filipowski said.
The company’s bid could have a big payoff, according to Jason Corsello, vice
president at HR technology consulting firm Knowledge Infusion.
SilkRoad is in the popular talent management “software as a service” arena,
Corsello said. This means that clients can access software by using an Internet
account, rather than by buying a disk to download the program, he says.
“Wall Street is really keen on these types of vendors,” Corsello notes. Other
companies that use this model include well-known HR brands Taleo, Kenexa and
SuccessFactors.
Consolidation is also on Filipowski’s mind—though he is uncertain of where
the company may end up.
“I cannot tell you whether SilkRoad will be the one doing the acquiring or
the one who gets acquired,” he said. “What I can say is that the industry will
not be this fragmented for too much longer.”
When the dust settles, only a handful of large providers will remain, noted
Lisa Rowan, an analyst with research firm IDC. She said there is no way to
predict which companies will be the ones left standing.
Case in point: Workstream, a public company with a significant market
presence. These characteristics should have made it an unlikely takeover
candidate. Workstream recently raised many eyebrows when it announced a merger
with the operating holding company of Empagio, which owns payroll application
Tesseract.
“There is no telling what will happen,” Rowan said. “It is going to be
interesting to watch.”
—Gina Ruiz